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Why Eco-Friendly Clothing?
It does Matter!
The fashion industry is one of the largest contributors to environmental damage. It is responsible for
10% of global carbon emissions
20% of wastewater worldwide.
Even more concerning, 35% of microplastics in our oceans are caused by the laundering of synthetic fabrics, which shed tiny plastic fibers every time they’re washed.
Choosing clothing made from natural fibers is one of the simplest ways we can reduce this impact. Less synthetics means fewer microplastics, cleaner oceans, and healthier skin.
What You Can Do Today
Switching to eco-friendly clothing is easier than you might think:
- Choose garments made from organic cotton, bamboo, or other natural fibers.
- Look for clothing with less than 5% synthetic content to reduce microfiber shedding.
- Wash in cold water and air dry to extend garment life and save energy.
- Buy quality pieces that last through growth spurts and active play.
Our material focus
At AlTerra Retail, we prioritize organic cotton and bamboo viscose rayon for their softness, breathability, and hypoallergenic qualities—perfect for sensitive baby and toddler skin.
These fabrics require less water and fewer chemicals to produce, making them better for the environment and safer for your family.
Spotlight: Organic Pima Cotton
Often called the “cashmere of cotton”, organic Pima cotton is exceptionally soft, durable, and resistant to pilling.
It’s grown without harmful pesticides, saving up to 50% more water than conventional cotton. That means it’s better for farmers, better for the planet, and better for your child’s comfort.
Our Path Forward
We are committed to:
- Expanding our range of OEKO-TEX certified and organic products
- Partnering with brands that follow ethical labor practices
- Reducing plastic in our packaging
- Sharing tips with families for living more sustainably
- Promoting everyday habits that protect the planet
In Summary
Every small choice matters. By selecting clothing with natural, responsibly sourced fibers, you’re helping reduce pollution, conserve resources, and protect delicate ecosystems, while giving your child safe, beautiful garments that can be cherished and passed down to the next little one.
Join us in building a cleaner future, one outfit at a time.
References
imeche.org, Engineering out fashion waste, 13 Sep 2018
Anderson & Meade, National Library of Medicine, 2014 Dec 17
McFall-Johnson, businessinsider.com, 2019 Oct 21
World Wildlife Fund, Spring Magazine 2014, page 1
Dana Thomas, The High Price of Fast Fashion,Wall St Journal, 2019 Aug 29
Shanthi Radhakrishnan, in Sustainable Fibres and Textiles, 2017